The Exporter’s Guide to Exhibitions, Buyers & Communication

This module helps learners understand how to identify international buyers and communicate effectively in the world of exports.

Buyer Identification Sources
✔️ Explore trade shows and exhibitions as key platforms to meet global buyers.
✔️ Learn to use online B2B portals and databases for lead generation.
✔️ Understand the role of embassies and trade promotion councils in connecting exporters with genuine buyers.

Practical Communication Tools
✔️ Access sample embassy email templates for professional trade inquiries.
✔️ Get ready-to-use introductory email formats to engage potential buyers with confidence.

The Exporter’s Guide to Exhibitions, Buyers & Communication teaches how to identify and connect with global buyers.
It explores the use of trade shows, exhibitions, B2B portals, and databases as sourcing channels.
Learners also understand the role of embassies and trade promotion councils in facilitating trade connections.
The module includes professional email templates for embassy-level trade inquiries.
It also provides introductory email formats to approach potential buyers with clarity and confidence.
This module is designed to equip exporters with the right buyer-sourcing strategies and communication skills to grow their business globally.

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